Buy a rental property as simply as you buy a stock.

Lineage handles acquisition, lending, insurance, and property management. You build the portfolio. We handle everything else.

Lineage investor dashboard — portfolio overview on laptop and phone
$1.5B+
In transactions since 2005
6,000+
Investors served
13 Days
Average time to close
69%
Repeat investor rate
How It Works

Five steps. One platform. Your portfolio.

From your first conversation to your growing portfolio, we coordinate every piece.

01

Build your wealth plan

A conversation with our team about your goals, timeline, and budget. We define your buying criteria together.

02

Choose your property

Browse the Lineage marketplace — properties in high-yield markets, each with a full pro forma. You pick the deal.

03

We handle the close

Lending, insurance, title — coordinated on one platform. Average close: 13 days. No chasing providers.

04

Your PM takes over

A local property manager handles tenants, maintenance, and rent collection. You collect cash flow.

05

Track your portfolio

Monitor properties, cash flow, and performance in one place. 69% of our investors come back for another.

Talk to an Investment Consultant

Everything you need, one platform

Curated marketplace

Browse pre-negotiated properties in high-performing rental markets. Every listing includes full financials, a pro forma, and built-in seller incentives.

$

DSCR lending

DSCR (Debt Service Coverage Ratio) loans qualify the property's rental income, not your personal income. It's a built-in check that the investment math works. Most investors close in 13 days. What's DSCR?

Property insurance

Get coverage placed before closing through Lineage Insurance — one less vendor to find, one less delay in your timeline.

Property management

Every property comes with a local property manager already in place, so rental income starts from day one.

Investor education

Market reports, investment guides, and the Get Real podcast — the context you need to invest with confidence.

Ongoing support

Your Investment Consultant stays with you after closing. Portfolio reviews, refinancing, and your next property — we're here for the long game.

Talk to an Investment Consultant
Why Lineage properties

Better pricing than you'd find on your own

Every property on the Lineage marketplace is pre-negotiated with built-in seller incentives. We source at volume across our markets, which means pricing independent buyers can't match. DIY investors routinely burn through thousands on failed inspections, appraisals, and lost earnest money deposits before finding a deal worth closing — the "learning tax" of early investing. Add the cost of trying to negotiate without volume leverage, and the $749 transaction fee pays for itself many times over.

See the full cost comparison ›

The old way vs. the Lineage way

Without Lineage

  • A $500 inspection, a $750 appraisal, and $500 in option fees — gone on a single failed deal. Do that 3–4 times before finding one that closes (common for DIY investors) and you've burned $5,000–$7,000 before you own anything. On a $50,000 investment, one failed attempt drops your cash-on-cash return by 3.5%.
  • Weeks spent researching lenders, comparing term sheets, uploading the same documents to multiple portals. Then your rate lock expires during a 45-day close and you start over.
  • You buy a property with an HVAC that “blew hot and cold air” during inspection — good enough to close, not good enough to last. Six months in, you're replacing it for $6,000 and your cash flow is gone for the year. This is the most common story we hear from experienced investors.
  • Self-managing for a while because “how hard can it be?” Then a bad tenant you didn't properly screen leads to a $5,000+ eviction, months of lost rent, and vacant property insurance you didn't know you needed.
  • After closing, you're the project manager — calling the PM about a late rent check, calling insurance about a claim, calling the lender about a payoff letter. None of them talk to each other.

With Lineage

  • One team. One platform. Acquisition, lending, insurance, and management coordinated from day one.
  • 13-day average close. Everything moves in parallel because it's all under one roof.
  • Every property is inspected post-renovation. We require the seller to fix every item from the summary page — no negotiation, no “as-is” surprises.
  • Your property manager is already in place at closing. In our top markets, properties lease within 10 days of completion.
  • You review the numbers and say yes. We handle everything else.
Why rental properties

Four ways rental properties build wealth

Stocks give you one path to growth. Rental real estate gives you four — working simultaneously.

Pricing

Your cost: $749. That's it.

One fee. No hidden charges.

What you'd pay without Lineage

CostWithout LineageWith Lineage
Failed deals (inspections, appraisals, lost earnest money)$2,000–$5,000+ per failed attemptPre-screened properties, minimal fallthrough
Lender shoppingHigher rate + timePre-negotiated DSCR terms
Insurance shoppingTime + higher premium riskPlaced before closing
PM searchTime + risk of bad PMPM already in place
Coordination / close time30–45 days, you manage13-day avg, we coordinate
Carrying costs (rate locks, extra mortgage payments)30+ extra days of holding costs13-day close minimizes carry
Lineage transaction fee$749

What you'd pay without Lineage

Failed deals
Without Lineage
$2,000–$5,000+ per failed attempt
With Lineage
Pre-screened properties, minimal fallthrough
Lender shopping
Without Lineage
Higher rate + time
With Lineage
Pre-negotiated DSCR terms
Insurance shopping
Without Lineage
Time + higher premium risk
With Lineage
Placed before closing
PM search
Without Lineage
Time + risk of bad PM
With Lineage
PM already in place
Coordination / close time
Without Lineage
30–45 days, you manage
With Lineage
13-day avg, we coordinate
Carrying costs
Without Lineage
30+ extra days of holding costs
With Lineage
13-day close minimizes carry
Lineage transaction fee
Without Lineage
With Lineage
$749

How Lineage makes money

Brokerage commissions from sellers, origination revenue shared by our lending partner, and insurance placement fees. You pay $749 per transaction — flat, every deal, every investor. Your DSCR loan rate and insurance premium are market-rate; we don't mark them up.

Is Lineage right for you?

Lineage works best for people who:

You don't need real estate experience. Most of our investors are buying their first or second rental property. You do need the financial position to absorb a bad month without it affecting your life.

If you're not sure whether you're ready, that's exactly what the Wealth Plan call is for. No commitment, no pressure — just math.

The learning tax

Every DIY investor pays it. The question is how much.

The $20,000 course

A course that teaches you to “find your own deals and quit your job” — exciting pitch, but most people gain knowledge and never take action.

The bad tenant

Self-managing tenants you didn't properly qualify, leading to a $5,000+ eviction and months of lost rent.

The “great deal”

Buying a property 1% under ARV, then discovering the HVAC, roof, and plumbing were priced into that discount. Deferred capital expenditures eat your cash flow for years.

The extended vacancy

Closing on a property with no system for tenant placement, leading to extended vacancy, holding costs, and vacant property insurance you didn't budget for.

The $749 you pay Lineage is less than a single failed inspection cycle. The money you would have spent on the learning tax goes toward your second property instead.

The real talk

Rental properties aren't perfect. Here's what to expect.

We'd rather you hear this from us than learn it the hard way.

Vacancies happen.

Even in strong rental markets, tenants move out. What matters is stick rates and days on market during a tenant turn. Professional property managers dial this in. We build vacancy reserves into every projection, and your PM starts marketing the unit before the current tenant leaves.

Repairs are real.

Lineage targets properties where major systems are new or freshly replaced. The focus is on routine maintenance from daily use and tenant wear, covered by reserve funds. Every projection includes a maintenance reserve. Your PM handles the vendors. You approve the spend.

Returns vary.

We project conservative numbers and show you every assumption. Actual returns depend on rent growth, vacancy, maintenance, and market conditions. The goal is long-term portfolio performance, not any single month.

Things break. Here's the process.

A tenant leaves early. The HVAC fails. A pipe bursts. Your property manager handles it — they have a $500 repair reserve for emergencies. For anything larger, they contact you with a quote and a recommendation. You don't get a call at 2am. You get an email with a summary and a decision to make. The investors who struggle aren't the ones who have problems. It's the ones who didn't budget for it.

Not ready to buy? Start with our education hub →

Where We Invest

Markets selected for cash flow

We invest where the math works — strong rental demand, affordable entry, and landlord-friendly conditions.

TN

Memphis

Tennessee
$165KAvg price
$1,350/moAvg rent
$275/moAvg cash flow
AL

Birmingham

Alabama
$175KAvg price
$1,450/moAvg rent
$310/moAvg cash flow
IN

Indianapolis

Indiana
$195KAvg price
$1,550/moAvg rent
$285/moAvg cash flow
Browse MarketplaceView All Markets →

Cash flow estimates assume 20% down, DSCR financing, 8% property management, and standard reserves. Actual returns vary by property.

See the Math

Sample pro formas from the marketplace

Every property comes with a full pro forma. Three examples across different price points and markets.

3971 Over Burden Court, Birmingham — $359,900
5009 Misty Wood, Oklahoma City — $339,900
3418 Starboard Way, Fayetteville NC — $259,900

A note on our numbers. Every pro forma uses the low end of the rental range. Properties in our inventory consistently lease at the high end. We'd rather you be surprised by better performance than disappointed by optimistic projections.

Pro formas also include a 9% annual deduction for vacancy and maintenance and a 6% selling cost if you exit at any point. Total ROI includes cash flow, principal paydown, tax benefits, and estimated appreciation over 10 years. Cash-on-cash measures annual cash flow against your down payment. These are projections based on current data, not guarantees. Every marketplace property includes a detailed pro forma so you can evaluate the numbers before making an investment.

*Total ROI is the projected 10-year total return on cash invested. Includes cumulative cash flow, estimated appreciation (3% annually), principal paydown, and tax benefits from depreciation. Based on current market rents, 5% vacancy, 8% property management, and a 30-year fixed DSCR loan at the displayed rate. Actual returns will vary. This is a projection, not a guarantee.

What we recommend setting aside: Six months of fixed expenses (debt service, taxes, insurance) per property as a rainy day reserve, in addition to the maintenance and vacancy reserves already built into the projections above. This aligns with our lending underwriting requirements and provides a realistic safety net. Your PM will hold a $500 repair reserve on your behalf. Plan for the unexpected and you won't be caught off guard.

Doing the math? Rental property vs. index funds · Direct ownership vs. REITs · The four returns of rental property
See Your Numbers — Start a Wealth Plan
Learn

Real answers for real investors

Guides, analysis, and straight talk on rental property investing. No fluff.

Lending

What Is a DSCR Loan? Everything Investors Need to Know

DSCR loans let you qualify based on the property's cash flow — not your personal income. Here's how they work and who they're for.

Getting Started

Out-of-State Real Estate Investing: The Complete Guide

You don't need to live where you invest. How to buy rental properties in markets that actually cash flow — from anywhere.

Markets

Memphis Rental Market: Why Investors Are Buying Here

Strong rental demand, affordable entry points, and landlord-friendly laws. A data-driven look at why Memphis keeps showing up.

Explore Education Hub →

$1.5 billion in investment properties since 2005. 6,000+ investors. And we're just getting started.

Ron Phillips spent 20 years helping individual investors navigate a fragmented system. The biggest lesson: the system itself was the problem. In 2024, he assembled a team to fix it — one platform that bundles acquisition, financing, insurance, management, and portfolio tracking. What used to take months now takes 13 days.

Our team invests alongside you. Lineage employees own properties in the same markets, with the same property managers, on the same terms as our investors. When something affects your portfolio, it affects ours.

Read our story →Listen to the Get Real Podcast →
Real investors. Real results.

What our investors say

Dr. A.M.

Dr. A.M.

Pediatrician, Seattle

“After running my own numbers, the 10-year total return projection was 62%. Two years in, we're tracking ahead of plan.”

Portfolio: 3 properties (2 in Memphis, 1 in Birmingham)

Combined monthly cash flow: $840

Initial deployment: $140,000

K.R.

K.R.

Software Engineer, San Francisco

“My wife was the skeptic. She asked every hard question on the Wealth Plan call. By the end, she was the one saying we should do it. We closed our first property in 16 days.”

Status: First-time investor

Current portfolio: 1 property in Indianapolis

Next move: Planning second purchase

T.W.

T.W.

Attorney, Chicago

“I was spending more time managing my managers than I was practicing law. Lineage consolidated everything. Same property count, fraction of the headache.”

Before: 4 properties, 4 different setups

After: 6 properties, all on Lineage platform

Benefit: Unified management, reduced complexity

View Full Case Studies →

Ready to build your portfolio?

It starts with a free Wealth Plan — a 30-minute call about your goals, timeline, and budget. About 40% of our investors identify their first property on that call. The rest take a few weeks to plan. Either way, you only pay $749 — and only when you close.

Talk to an Investment Consultant

Not ready for a call yet?

Browse the marketplace
See what's available right now
Read investor guides
Learn from first principles
Listen to the podcast
Hear real investors talk about getting started