The four returns
One rental property pays you four different ways at the same time. Ron Phillips runs the math on all four in 30 minutes, then takes your questions.
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One property. Four returns.
Most investors judge a rental property on one number: what it cash flows. That number is real, and it's the smallest of the four. Three more are working in the background every month, and two of them show up whether or not the market moves.
Count one return and rental property looks fine. Count all four and it looks like a different asset.
The questions Ron answers
Cash flow, and what actually eats it
What's left after the mortgage, taxes, insurance, and management fee? Ron builds a real monthly number from the top line down, including the line items new investors forget to subtract.
Depreciation, and where the benefit lands
Why does the IRS let you deduct the cost of an asset that's going up in value? Ron covers what portion of a property is depreciable, what that's worth against your bracket, and when a cost segregation study is worth the fee.
Principal reduction, the return nobody tracks
Your loan balance drops every month, and almost nobody counts it. Ron shows what the first year of amortization is actually worth on a 30-year fixed, and why that number climbs every year you hold.
Appreciation, and why leverage changes it
How does 3% appreciation produce a 12% return? Ron runs the number live. The answer is the same mechanism that makes real estate behave differently from everything else in your portfolio.
Illustrative example. Actual returns vary.
The four on one page
Each return is unremarkable on its own. Ron puts all four against the same invested capital, which is the comparison most investors have never actually run.
Live Q&A
Then we open it up and answer your questions live.
No pitch, no upsell, and no property pushed at you at minute 25.
What this session is not
Ron Phillips, CEO of Lineage
Ron has spent more than 20 years buying rental property and helping other investors do the same. He has built six companies, one of which landed in the top 25% of the Inc. 5000. He is a national speaker and a best-selling author. He still owns rental property, which is why this session sounds like a conversation with a peer and not a seminar.
He spent those years as the connective tissue between the brokers, lenders, insurers, and property managers who each hold one piece of a deal. In 2024 he co-founded Lineage to put those pieces in one place.
The Lineage founding team has helped more than 6,000 investors complete over $1.5 billion in transactions (as of Q1 2026). Lineage is a new company. The experience behind it isn’t.
Save your seat
We’ll send your join link and a calendar invite. No spam, and you can opt out anytime.
At least two sessions a month
Lunch & Learn runs on Thursdays at 1pm ET / 10am PT, at least twice a month. Every session is 30 minutes, ends with live Q&A, and is free to attend.
This is session two. Session three answers the question everybody asks first: is now a good time to invest?
Can’t make it live? Register anyway. We’ll send the recording straight to your inbox.
Common questions
Yes. Free to attend, free to watch later.
30 minutes, plus time for questions at the end.
No. Register and we’ll send the recording. Live is better if you want to ask Ron something directly.
It’s built for investors who already invest and are deciding whether rental property earns a place in the portfolio. If you’ve owned property for years, you’ll still get the math. You won’t get talked down to either way.
No catch. Lineage makes money one way, a flat $749 when you buy a property through us, and only when you close. This session is education. If you want to talk to someone afterward, you can. If not, watch and go.
Yes. We save time at the end for live Q&A.
Can’t make it live? Register anyway.
We’ll send the recording straight to your inbox.