Why real estate?
10 reasons
Ron Phillips makes the case for rental property in 30 minutes. The 10 things the asset does that almost nothing else does, the math behind each one, and time for your questions.
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Find another investment that offers all of this
Most investors have heard that real estate belongs in a portfolio. Very few have heard why the asset itself is built differently. Ron opens this session with a challenge, then spends 30 minutes backing it up.
Name another asset that checks all 10. That’s the session.
The questions Ron answers
Ownership and control
Why does holding the deed change your risk profile compared to holding shares of a REIT? What can you do to a property’s value that you can’t do to a stock’s? Ron walks through which decisions stay yours and which ones you hand off.
The two ways it pays
How does 3% appreciation produce a 12% return? And why can cash-on-cash on a well-selected rental beat most dividend-paying stocks? Ron runs both numbers live.
Illustrative example. Actual returns vary.
Leverage, and who pays for it
What happens to a 30-year fixed loan when inflation runs? Who is actually making that payment, and what does it do to your equity over a 10-year hold?
The downside, and how you cover it
What’s the real worst case on a rental property, and which parts of it can you insure? Ron covers what gets underwritten before you close, and the one thing a DSCR loan checks that a conventional mortgage doesn’t.
The tax treatment
What does depreciation actually offset? When is a cost segregation study worth doing? Ron covers where the benefit lands on a return, and where most investors leave it on the table.
Live Q&A
Then we open it up for live Q&A. Bring your questions.
No pitch, no upsell, and no property pushed at you at minute 25.
What this session is not
Ron Phillips, CEO of Lineage
Ron has spent more than 20 years buying rental property and helping other investors do the same. He has built six companies, one of which landed in the top 25% of the Inc. 5000. He is a national speaker and a best-selling author. He still owns rental property, which is why this session sounds like a conversation with a peer and not a seminar.
He spent those years as the connective tissue between the brokers, lenders, insurers, and property managers who each hold one piece of a deal. In 2024 he co-founded Lineage to put those pieces in one place.
The Lineage founding team has helped more than 6,000 investors complete over $1.5 billion in transactions (as of Q1 2026). Lineage is a new company. The experience behind it isn’t.
Save your seat
We’ll send your join link and a calendar invite. No spam, and you can opt out anytime.
At least two sessions a month
Lunch & Learn runs on Thursdays at 1pm ET / 10am PT, at least twice a month. Every session is 30 minutes, ends with live Q&A, and is free to attend.
This is the first one. Save your seat above, and we’ll tell you when the next topic goes live.
Can’t make it live? Register anyway. We’ll send the recording straight to your inbox.
Common questions
Yes. Free to attend, free to watch later.
30 minutes, plus time for questions at the end.
No. Register and we’ll send the recording. Live is better if you want to ask Ron something directly.
It’s built for investors who already invest and are deciding whether rental property earns a place in the portfolio. If you’ve owned property for years, you’ll still get the math. You won’t get talked down to either way.
No catch. Lineage makes money one way, a flat $749 when you buy a property through us, and only when you close. This session is education. If you want to talk to someone afterward, you can. If not, watch and go.
Yes. We save time at the end for live Q&A.
Can’t make it live? Register anyway.
We’ll send the recording straight to your inbox.